HUF looks to classic American craftsmanship, timeless vintage design, and an appreciation for fine-and-functional modern detail to produce quality goods that incorporate the past and present to create the future. The range integrates material and construction inspired by those specific garments that have endured the test of time, resulting in a product sufficiently suited to handle the abuses sustained by skateboarding. Accompanied by casual graphics and slogans, HUF offers a unique range that reflects sophistication while simultaneously incorporating that certain nonchalance so commonly associated with skateboarders and artists alike.
Hufnagel's first love has always been and always will be skateboarding. He continues to give back to his roots through the products and opportunities he provides through the company, maintaining the respect and influence HUF has over the skateboard, streetwear, and sneaker communities. Hufnagel remains extremely involved in the production and direction of HUF, and continues to tour the world on his skateboard with his friends and teams, which helps fuel and inspire his original vision.